Case:
Corporate strategy for JYSK across 29 markets
With +3200 stores in 29 markets and a financial ambition of +10 % total sales growth per year, the strategy process at JYSK requires deep analysis and involvement from all markets.
In close collaboration with JYSK, CoreConsult’s retail experts had the pleasure of co-creating the strategy for FY26-FY28.
The project: How to continue growth across 29 countries?
As a successful and growing international retailer, JYSK has doubled in revenue over the past decade and continues to perform well. But there are always new goals and milestones to chase.
JYSK’s leadership team had two key asks:
- A new, data-driven corporate strategy towards 2028 – across 29 markets – with clear direction and local market priorities.
- A wish to bring country managers even closer together and enable a joint strategic ownership based on a new data-driven approach.
“Our new strategy has been co-developed with stakeholders from the whole organisation and across all our markets, which has strengthened the involvement, enthusiasm, and buy-in. We are happy for the project lead set by CoreConsult, and the results delivered to give us a great foundation for our next strategy period ”
Rami Jensen
President & CEO, JYSK
Approach: Redefining the ‘Where to play - How to win’ of JYSK
In close collaboration with JYSK’s internal Business Development team and great contribution from all departments and markets at JYSK, CoreConsult led the strategic development process through four phases:
1. Strategic Foundation & Fact Pack:
We conducted a deep analytical diagnostic across nine dimensions – from financials and market trends to customer insights and supply chain performance. Everything was gathered in a comprehensive fact pack.
2. Overall Strategy & Local Engagement
Based on the fact pack and collaborative workshops with senior management teams from all markets, new growth possibilities and cross-market collaborations were identified.
3. Must-Win Battles & Execution Roadmaps
In close collaboration with local management teams across all markets, central must-win battles were identified to address local opportunities while supporting JYSK’s overall direction. Additionally, roadmaps were created to prepare for execution.
4. Capability Building at JYSK
In parallel, the consultants conducted training sessions in structured problem-solving, complex data analysis, and strategic process design for the Business Development team.
“The flexibility of the CoreConsult team and their senior retail experts’ ability to navigate on all levels of our organisation has made a real difference. They continuously challenged us with fact-based perspectives and recommendations, but always with humility, precision, and respect.”
Nicolai Høgh
Business Development Director, JYSK
Results: Empowering JYSK to further successful expansion
The comprehensive fact pack has enabled solid decision-making and created a data-backed alignment among the executive team, country managers and the organisation. Direction and priorities are clearly defined for each market.
The internal Business Development team has evolved into an even more solid business partner, equipped with analytical tools, strategic thinking capabilities, and organizational credibility.
“The analytical and data-driven approach from CoreConsult positively challenged assumptions and made us see things through a new lens. We are better prepared for future growth and navigating the ever-changing market conditions.”
Nicolai Høgh
Business Development Director, JYSK
