Cases
Exit strategy: Danish production company needed to refine and optimize its growth strategy prior to the sale of the company
When a Danish production company faced strategic uncertainties during internal sales preparations, CoreConsult was engaged to refine and optimize their growth strategy.
This case explains how a focused strategy sprint as part of the preparations for an exit from current owners led to a clear direction, an assessment of the potential, and a clear roadmap for realizing this, thereby increasing the company’s transaction value.
The client challenge
During internal sales preparations, it became clear to the previous owners that the strategic direction was unclear due to an overly broad and undefined market and customer focus. Additionally, there was a lack of clarity regarding the most relevant markets and segments, as they did not know the market sizes or their ability to succeed in each. Therefore, CoreConsult was brought in to assist with the sale preparation by defining the direction, estimating potential, and laying out a clear plan for realization.
The strategy sprint
CoreConsult embarked on a comprehensive five-week strategy sprint based on four different tracks:
- Market potential: We evaluated the current market position and growth potential across the current customer segments and two newly identified segments.
- Costumer insights: We conducted in-depth interviews with the company’s top 15 largest customers to better understand their needs and preferences.
- M&A roadmap: Screening of relevant M&A candidates as part of laying out an M&A roadmap to drive a non-organic growth agenda.
- Go-to-market plans: Evaluation of the current pipeline and together with the management team define clear go-to-market plans for each customer segment by defining value proposition, product focus, and customer prioritization.
The impact
The strategy sprint conducted by CoreConsult had a transformative impact on our client’s business, resulting in operational improvements. A well-defined growth strategy sets a clear direction for future expansion and provides actionable plans for execution and realizing the company’s potential. By aligning the client’s objectives with market opportunities, the strategy provided a roadmap for sustainable growth.
This strategy gave the buying party confidence in the business case and highlighted the client’s promising growth trajectory. As a result, the final transaction value exceeded the original valuation, emphasizing the importance of a strong corporate strategy.
By addressing immediate challenges and establishing a foundation for long-term success, CoreConsult positioned the client’s production company for continued growth in a competitive market.
If you want to know more about the case or our ability to drive a strategy sprint, please reach out to one of our team members:
